| Note |
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WARNING! Facebook Pixel and Conversion API must be set up only once, you can set this up through the Google Tag Manager pixelorFacebook’s pixel but never using both. By doing it so will derive on events deduplication duplication causing wrong metrcis. |
Conversion API is a Facebook Business Tool that lets advertisers share customer actions directly to Facebook. CAPI works with the Facebook Pixel to help advertisers improve the performance, measurement, and data collection of their Facebook campaigns.
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