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When we turn on this switch, the system will ask us for the token that is required for consuming the conversion API. This token it is really important for using the CAPI service; if you haven’t generated the CAPI token at this point, please refer to the following documentation and generate a new access token. go your Facebook’s Events Manager and follow these steps:
1.- Click on the Settings tab and look for the Conversions API section
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2.- Click on the Get Started button below the Set up manually section and first click on the Generate Access Token; a new token will be generated, please copy this string and save it somewhere safe, Facebook won’t display this value again and it is required for finishing the CAPI integration set up.
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3.- Click on Continue to start the set up process.
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4.- Select the Add to Cart, Lead, Purchase, View Content events
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5.- Make sure to select the following parameters for each event in addition to those selected by default.
Event | ||
|---|---|---|
Add to Cart |
|  |
Lead |
|  |
Purchase |
|  |
View Content |
|  |
Remove From Cart |
|  |
In addition to the events listed above, every time a new survey is started and completed the following information will be reported to Facebook.
Event ID
Client IP Address - Do Not Hash
Client User Agent - Do Not Hash
Browser ID (fbp) Cookie - Do Not Hash
Finally click on the Continue button and Finish the set up.
Just like is mentioned on the Facebook's documentation, we are going to need three important things for setting up our CAPI service;
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