Content Comparison

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Conversion API is a Facebook Business Tool that lets advertisers share customer actions directly to Facebook. CAPI works with the Facebook Pixel to help advertisers improve the performance, measurement, and data collection of their Facebook campaigns.

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We need to copy this value, then go back to our WFIO Thiio instance and select the Facebook Pixel tag option from the list, we create a name for the tag, we paste the pixel id and click on save.

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5.- Make sure to select the following parameters for each event in addition to those selected by default.

Event
Add to Cart	Event ID Client IP Address - Do Not Hash Client User Agent - Do Not Hash Browser ID (fbp) Cookie - Do Not Hash	Image Modified
Lead	Event ID Client IP Address - Do Not Hash Client User Agent - Do Not Hash First Name Email Last Name Browser ID (fbp) Cookie - Do Not Hash	Image Modified
Purchase	Event ID Client IP Address - Do Not Hash Client User Agent - Do Not Hash First Name Email Last Name Browser ID (fbp) Cookie - Do Not Hash City External ID Phone Zip Code State Country	Image Modified
View Content	Event ID Client IP Address - Do Not Hash Client User Agent - Do Not Hash Browser ID (fbp) Cookie - Do Not Hash	Image Modified
Remove From Cart	Event ID Client IP Address - Do Not Hash Client User Agent - Do Not Hash Browser ID (fbp) Cookie - Do Not Hash	Image Modified

In addition to the events listed above, every time a new survey is started and completed the following information will be reported to Facebook.

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Just like is mentioned on the Facebook's documentation, we are going to need three important things for setting up our CAPI service;

1. Pixel ID

2. Business Manager

3. Access Token

Once that we’ve generated and store our access token we need to jump back to WFIO Thiio and enable the Facebook CAPI integration switch from disabled to enabled. (see image below)

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At this point we’ve successfully configurated our Facebook pixel (and if required, the CAPI service as well). However, how do we know that what we’ve done is actually going to work when we start receiving traffic to our website?. We’ll, worry no more; both Facebook and WFIO Thiio are prepared for testing these events.

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