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We need to copy this value, then go back to our WFIO Thiio instance and select the Facebook Pixel tag option from the list, we create a name for the tag, we paste the pixel id and click on save.
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When we turn on this switch, the system will ask us for the token that is required for consuming the conversion API. This token it is really important for using the CAPI service; if you haven’t generated the CAPI token at this point, please refer to the following documentation and generate a new access token. , please go your Facebook’s Events Manager and follow these steps:
1.- Click on the Settings tab and look for the Conversions API section
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2.- Click on the Get Started button below the Set up manually section and first click on the Generate Access Token; a new token will be generated, please copy this string and save it somewhere safe, Facebook won’t display this value again and it is required for finishing the CAPI integration set up.
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3.- Click on Continue to start the set up process.
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4.- Select the Add to Cart, Lead, Purchase, View Content events
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5.- Make sure to select the following parameters for each event in addition to those selected by default.
Event | ||
|---|---|---|
Add to Cart |
|  |
Lead |
|  |
Purchase |
|  |
View Content |
|  |
Remove From Cart |
|  |
In addition to the events listed above, every time a new survey is started and completed the following information will be reported to Facebook.
Event ID
Client IP Address - Do Not Hash
Client User Agent - Do Not Hash
Browser ID (fbp) Cookie - Do Not Hash
Finally click on the Continue button and Finish the set up.
Just like is mentioned on the Facebook's documentation, we are going to need three important things for setting up our CAPI service;
Pixel ID
Business Manager
Access Token
Once that we’ve generated and store our access token we need to jump back to WFIO Thiio and enable the Facebook CAPI integration switch from disabled to enabled. (see image below)
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At this point we’ve successfully configurated our Facebook pixel (and if required, the CAPI service as well). However, how do we know that what we’ve done is actually going to work when we start receiving traffic to our website?. We’ll, worry no more; both Facebook and WFIO Thiio are prepared for testing these events.
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