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The following is a list of all the events that the WFIO marketing integration triggers when each of them occurs.

Event

Description

Available in Module or Components

wf_add_to_cart

Every time a product or offer is added to the cart.

Shop

wf_generate_lead

When a customer fills out the lead capture form or when using the checkout form completes the name, last name, email and phone number.

Funnel, Shop, Invoice

wf_purchase

As soon as an order is processed successfully from a checkout or any upsell form, this event is triggered.

Funnel, Shop, Invoice

wf_view_item

Once an offer detail or product detail page is loaded using the shop module or when a funnel (cart page) is visited this events is launched.

Funnel, Shop

wf_survey_start

When the first question of any survey is answered, this event will exist.

Survey Component

wf_survey_finish

Once a survey is completed (reached the outcome) the event will be reported.

Survey Component

wf_survey_lead

Whenever a lead is created using the survey form this event will be triggered.

Survey Component

wf_video_start

This event is reported every time a user is in the members site and clicks on the play button in order to watch the video.

Members Site

wf_video_progress

When a viewer reaches a particular threshold of the video (10%, 25%, 50%, 75%).

Members Site

wf_video_complete

When a visitor reaches the end of the video.

Members Site

wf_file_download

When a visitor downloads any file from the “downloadables” list related to the video.

Members Site

This list will we updated anytime a new event is added to the integration, the list will grow overtime and many other events will be added soon.

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