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Facebook Lead Ads

Facebook Lead Ads

Owned by Carlos Enrique Hoy Chi
Last updated: Nov 26, 2024
4 min read

Pre Requisites:

  • Thiio account 

  • Ads Manager account 

  • Facebook meta business suite account

  • Facebook Page

 

Facebook Lead Ads allow businesses to collect lead information from potential customers directly on Facebook or Instagram. The lead form is a core feature of this ad format, offering a seamless way for users to submit their details without leaving the platform.

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Steps to Create a Facebook Lead Form:

  1. Access Ads Manager:

 

 

  1. Set Up the Ad:

    • Define your target audience, budget, and ad placement.

    • Under Ad Format, select Instant Forms.

 

 

  1. Build the Lead Form:

    • Click on Create Form.

    • Name your form for easy reference.

    • Add sections: introduction, questions, privacy policy, and completion screen.

  2. Customize Your Form:

    • Select the type of form:

      • More volume: Short and simple for higher submission rates.

      • Higher intent: Includes an additional review step for more qualified leads.

  3. Publish Your Ad:

    • Preview your form to ensure it appears as intended.

    • Launch the campaign and monitor performance metrics in Ads Manager.

  4. Configure Thiio’s Integration:

 

Create a Facebook developer application:

Go to your Facebook developer panel and create a new application with the following information.

 

  1. App details

  1. Use cases

 

  1. Business

Select the business portfolio you want to associate with the current Application

  1. Create App

Click the Go to Dashboard button and confirm with your logged user password

Configure Thiio’s Integration:

 

 

After creating the app, go to App Settings → Basic and there you can find the following integration parameters:

  • Application Id

  • Secret key

 

In order to create the Access Token we need to do the following steps

 

Go to your Facebook business suite panel and click on Settings button

 

Click on Users drop down menu and then click System Users

 

After that click on Top/Right Blue Button (+Add) in order to create a new system user. Add a name such as API User and select the Admin role.

Once the user is created, click on it and follow the steps below to generate an access token and grant it page and app permissions.

 

  1. Select and Application

  2. Select the never expiration option

  3. Grand permissions to ads_management, ads_read, business_management, leads_retrieval, pages_manage_ads, pages_manage_metadata

  4. Confirm

 

After confirmation you will receive an email that will redirect you to the token generation section

Copy the token and keep it in a safe place as it will help you finish setting up the integration in Thiio CRM.

Once you have obtained the tokens and credentials required to complete the integration form in Thiio, click save. Once saved, you will notice that a URL and a verification token will have been generated, which are required to configure WebHooks for the lead form events in the Facebook developer panel.

 

Configure WebHooks:

Go to your Facebook developer panel select your Application and click on Add Product button, then click on WebHooks setup button.

 

  1. Configure User Entity WebHooks

Use the verification token and URL generated during the integration setup in Thiio and Clicl on Verify and save button.

After verification, a table will be displayed with all the subscription events available for the User entity.

Click the subscribe button to the event types: feed, like

 

  1. Configure Page Entity WebHooks

Follow the steps for the User entity and subscribe to the following events: leadgen